Include a headline that summarizes the event and invites people to read the details.Include a "pull date" (the last date of the event) near the top of the first page.Include the media contact's name, direct phone line, and e-mail address near the top of the first page.Make sure the organization's name, address, website, and contact information are visible.Press releases should look professional and be easy to read.Many smaller publications love releases they can print verbatim. The more a press release reads like an actual news article, the better. Exaggeration or inaccuracy will only hurt your chances of being a reliable media source.
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